Are you ready to start nurturing your contacts? This Getting Started guide provides you with everything you need to set up your Nurture Cycle and start warming your leads today.
Save time by putting your contact nurturing on autopilot. The Nurture Cycle allows you to cultivate your existing relationships with potential customers and start to build relationships with new leads. The Nurture Cycle gives you the ability to automatically email your contacts our weekly Built to Sell Radio episodes, monthly articles, quarterly webinar invitations, and yearly research bulletin. You also can customize the call to action in Nurture Cycle emails for new leads and existing customers. Drive new leads to get their Value Builder Score and support existing customers to convert them into the Value Builder Engagement program. No matter where your leads are in the sales funnel, the goal remains the same: to consistently provide value over time, build a relationship, gain loyalty, and eventually… win their business.
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