David Dugan is an Australian business coach who runs a program called The Elite 500 Business Mastermind. Dugan partnered with Geoff Green, author of The Smart Business Exit and a Certified Value Builder™, and invited a cohort of more than 100 clients to enter The Value Builder Challenge explaining to his clients that “all the things you need to do to have a great exit are the same things you need to do to build a great, sustainable business”.
Dugan and Green selected business owners with between $300,000 - $3,000,000 in annual revenue with the aspiration to grow to $10,000,000. To begin the challenge, each owner was required to complete the Value Builder Score. Armed with the knowledge of their performance on the eight key drivers of business value, challenge participants worked on improving their score on each driver with a special emphasis on two factors: Hub & Spoke and Financial Performance.
In addition to the peace of mind of knowing they were growing the value of their business, Value Builder participants were also eligible to receive technology prizes from Microsoft, one of Dugan’s sponsors of the challenge.
The results were impressive. Across more than 100 participating businesses, the average owner increased their net profits by 274% while participating in the challenge.
Interested in creating your own Value Builder Challenge? Check out this article to learn the various things to consider.