Anna created a Do-it-Yourself Copywriting Workshop that clients can purchase. This product has been refined into a comprehensive 12-module course available in a group setting or one-on-one consultancy.
By offering a productized service, along with retainer packages, Anna is now collecting a more consistent revenue. Explaining how this affected her day-to-day, Anna said, “I’m not constantly working on projects I don’t enjoy just to gain more money.” These changes have also contributed to an improved profit margin.
Working with Martin Williamson, a Certified Value Builder™, and leveraging the Value Builder System™ has helped Anna gain a greater appreciation for herself, spending more time outside of the business. Reflecting on a much better work-life balance, Anna said, “I now work an average working hour week compared to over 60 hours each week in the past.” In addition, by niching down and refocusing on copywriting – her first passion – Anna can say that she now truly enjoys her work.