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Getting to Know Your Most Active Contacts (MACs)

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The Most Active Contacts (MAC) feature helps you instantly identify which contacts are most engaged with your content. It’s based on activity from the past 30 days, giving you a real-time snapshot of who’s interacting with your messaging the most. 

This is based on activity points—a metric that tracks engagement based on specific actions taken by your contacts. Activity points increase when a contact performs key engagement actions, such as: opening or clicking an email, completing an assessment, downloading an eBook, etc. 


How to View Most Active Contacts

You can easily view this data in your Contacts tab:

  1. Go to the Contacts tab in your dashboard.

  2. Look for the column titled Activity Points Last 30 Days.

  3. Contacts will be listed with their total points, helping you sort or filter to find your most engaged audience.

This column reflects each contact’s activity score based on actions like email opens, clicks, form submissions, and more.

Adding the Activity Column to Your View

If you don’t see the Activity Points Last 30 Days column:

  1. Click the cog wheel icon in the top-right corner of your contact list.

  2. Select Customize Columns.

  3. Find and enable Activity Points Last 30 Days from the list.

  4. Click Apply to save your changes.

This makes it easy to add the column to any existing contact view.

 

Filtering by Most Active Contacts (MACs)

To streamline your workflows and focus on your most engaged contacts, you can apply a filter to view only your Most Active Contacts (MACs). Here's how:​

  1. Access the Contacts List:

    • Navigate to your contacts list within the portal.​

  2. Apply the MAC Filter:

    • Locate the filter options, found at the top right side of the contacts list.

    • Click on the filter dropdown and select Activity Last 30 Days.

    • Choose the operator and value from the available options.​

  3. Combine with Additional Filters (Optional):

    • To narrow down your list further, you can combine the MAC filter with other criteria such as:

      • Nurture Cycle Status: Filter contacts who are active or inactive on Nurture Cycle.

      • Contact Owner: View MACs assigned to a particular team member.

      • Tags: Filter by specific tags associated with contacts.

  4. Save Your Filtered View (Optional):

    • If you frequently need to access this filtered list, consider pinning the view for quick access in the future.​

By filtering your contacts to display only MACs, you can prioritize outreach, tailor your communication strategies, and enhance engagement with your most active users.

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