How to Effectively Use Module 1

How to Set Yourself Up for Success
How to Run Your First Session

The objective of Module 1 is to create a successful pathway for the Value Builder Engagement that tracks accountability going forward.

Ryan Abbott, Head Coach of The Value Builder System™ provides an in-depth look at Module 1 and how the tools available will help you discover how to kick off your first meeting of the Value Builder Engagement with a streamlined discovery session. Watch a replay of the session in Events > Webinars > Past Webinars.

How to Set Yourself Up for Success

To set up your first session for success, make sure you take the following steps:

Share the Module 1 Agenda which outlines the pre-work that a business owner should complete prior to your meeting. This can be found in Contacts > Value Builder Engagement Program > +Module > Meeting Agenda.

Ask your client to watch the Tutorial videos in Module 1 which explain why getting their Value Builder Score is important and how to improve their score.

Check your Value Builder Engagement Settings. By default, business owners will not see the Action Planner tool. You can make it visible to owners in the Engagement Settings, or you can toggle it on if you want to use this tool during your session right in the Action Planner tool in Module 1.

Ensure that you have provided the business owner with their portal login credentials so they can access the Engagement. >> Learn how to Resend Engagement Credentials

How to Run Your First Session

Value Builder Score

The Value Builder Score is an interactive tool offering a comprehensive assessment of the “sellability” of your business. When an owner completes the Value Builder Score, they will receive an overall score out of 100. If an owner has not yet completed the Value Builder score, they can do so within the Value Builder Score tab of Module 1 by clicking Get Value Builder Score.

Now that the business owner understands the current value of their business in the eyes of an acquirer, they will use Vision Builder to articulate their vision for the future of their company and identify key objectives for helping them get there.

Vision Builder

Vision Builder helps business owners capture key business objectives for their company with realistic, specific, and measurable outcomes they want to achieve for their business.

The Problem: Business owners identify an existing problem within their business they would like to solve and will list who is most affected by this problem. Ensure they provide as much detail as possible on their target customer, demographics, psychographics, or location.
The Solution: Business owners describe how their company’s products or services will solve the problem they identified. They are also asked to think about what gives them a competitive advantage, such as barriers competitors would have to overcome to compete with them.
The Success: Business owners think about what specific and measurable outcomes they think they can achieve in the long-term (i.e., 3-5 years), what the world will look like once they have solved their identified problem(s), and how they will make money from their business model.

Now that you have gained insight into a business owner’s vision for their company, we will move onto the Action Planner tool where you will learn about their pain points and capture obstacles that are standing in the way of increasing their Value Builder Score.

Action Planner

Using the Action Planner, you can review the business owner’s latest Value Builder Score and help them identify obstacles that are standing in the way of increasing their Value Builder Score. To learn more visit How to Use the Action Planner Tool.

The business owner will start a new action plan. To do this open Module 1 > Action Planner tab > Start New Action Plan, where the owner can give their plan a customized name.

Review the accuracy of the owner’s assessment by clicking View Driver to reveal their answers from the assessment which contribute to each Driver.

You can change the original answer, which will be reflected in the report by clicking Change Original Answer. The ideal answer is provided in green with the points that could be added to the overall Value Builder Score if that response is selected. Ensure the changed answer is saved, this will update the owner's Value Builder Score and Report.

Then the business owner can select potential improvements and identify obstacles that stand in the way. Name and describe the barriers that are inhibiting the owner from realizing their desired improvement.

Based on the planned improvements to each driver, you will be able to review a business owner’s potential score.

Below the owner’s potential score, you will see the Value Builder Engagement Roadmap that groups obstacles by their respective modules. Obstacles can be added, reordered in order of their importance of resolving, edited, or deleted as desired.

In addition, any obstacles that you add in each of the individual 12 modules of the Value Builder Engagement Program will be carried into the Value Builder Engagement Roadmap in Action Planner.

Now that an owner has identified obstacles that are standing in the way of improving the value of their company and set potential improvements to their score, you will have them set goals for the fiscal year.

Goals

Before setting goals, you’ll need to select the month when the business owner’s fiscal year ends from the drop-down menu and then click Save.

SMART Goals: Set your business owner clients up for success by ensuring the goals they are setting with you are Specific, Measurable, Achievable, Realistic, and Timely. The SMART method helps push and owner further, giving them a sense of direction, and helps them to organize and reach their goals, effectively and efficiently, with your help.

This should be implemented when working on setting both Annual and Monthly goals with your business owner clients during this Module 1 meeting.

Annual Goals: You will list out quantifiable goals that the owner hopes to achieve during the fiscal year. For example, you can set a goal for what score the business owner would like to get on their next Value Builder Score.

Click the X next to goals you want to delete.
Add a new goal by clicking the drop-down to select or type in a new goal.
Add more goals by clicking +Add new goal.
When complete, click Continue.

Then enter the business owner’s target quantitative goal(s) for the fiscal year and click Set Goals.

Monthly Goals: You will list out quantifiable goals for the current month related to the module that you are working on with a business owner for the month.

Click the X next to goals you want to delete.
Add a new goal by clicking the drop-down to select or type in a new goal.
Add more goals by clicking +Add new goal.
When complete, click Continue.

Then enter the business owner’s quantitative target for each goal.

Keep in mind your goals should help the owner overcome their top obstacles from The Value Engagement Roadmap related to the module you are working on for that month. For example, if an owner’s top obstacle for the Scalability Finder is not having a diverse customer base, a monthly goal you may help them set is to acquire 2 new customers.

Once the monthly goal term has passed, a business owner can enter the actual metric they achieved to visualize how successful they were against their target goal, which will be presented on a comprehensive and easy-to-understand chart. Once an owner has entered the value amount into the Actual and Target Boxes and Save Changes, you will see this reflected in the graph on the right-hand side of the page.

After you articulate the business owner’s vision for their company, set business objectives, potential improvements, and goals, you will move onto Module 2: The Scalability Finder. In this module, you will help the business owner identify products and services with the potential to scale up the fastest. This will help the business owner grow their company while minimizing its dependence on them personally.

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