In each of your Smart Flows, you can view overall performance data in the Statistics tab. This tab provides a comprehensive overview of key metrics, helping you track how well your Smart Flow is performing.
Smart Flow Overview Metrics:
- Total Emails Sent: The total number of emails sent within the Smart Flow.
- Steps: The number of email steps included in the Smart Flow.
- Days: The total duration (in days) of the Smart Flow.
- Active Contacts: The number of contacts currently enrolled in the Smart Flow who have not yet completed all the steps.
- Total Contacts: The total number of contacts that have passed through the Smart Flow, including those who have completed it.
Email Performance Metrics:
- Deliveries: The number of emails successfully delivered to recipients' inboxes.
- Total Opens: The total number of times recipients opened your emails.
- Total Clicks: The total number of clicks on links within your emails.
- Bounces: The number of emails that were returned as undeliverable (due to invalid addresses or server issues).
- Unsubscribes: The number of recipients who opted out of future emails from your Smart Flow.
- Total Spam Complaints: The total number of recipients who marked your email as spam.