This lead generation tool is available in the portal under Settings > Lead Magnets and can be sent as a link or embedded on your website. This lead magnet is meant to initiate and attract prospect interest in your product and service offerings.
During these hard times, business owners may be thinking about re-tooling.
Veterans refer to “the fog of war” to describe how difficult decision-making can be when you’re on the battlefield with imperfect information.
Sometimes the obvious answer in retrospect is not so apparent when you’re in the throes of a crisis which is why we wanted to share the stories of eight owners who took bold and decisive action at a time of deep economic uncertainty.
In this eBook you’ll discover:
- How to pick the parts of your business that are worth keeping (and what to get rid of right now)
- How one founder decided to use a crisis to exit 6 of 7 business units only to go on and sell the remaining business unit for a double-digit multiple
- How to leverage digital and virtual channels to bring your product or service to market when your traditional business model is compromised
- How to leverage social media groups to build your business at little or no cost as more people flock to social media to combat isolation
- One surprising source of financing for your business right now
The eBook lead magnets will allow a prospect to view the eBook after filling out their contact information and you will be notified of a form completion by email.
For new users, a contact will be created in the portal. A contact will be auto-enrolled in your Nurture Cycle if you have selected the automatic opt-in in your Nurture Cycle Settings.