A lead magnet is an incentive that is used to offer potential clients in exchange for their email address or other contact information. Lead magnets are just one strategy to generate leads, and usually offer a piece of digital, downloadable content, in our case we offer eBooks as a lead generation tool.
The lead magnets are available in the portal under Settings > Personal Settings > Lead Magnets can be sent as a link or embedded on your website and are meant to initiate and attract prospect interest in your product and service offerings.
These tools are meant to be used as a jump-off point and is our way of helping you as a value builder advisor provide value before asking for more information from potential prospects.
Many successful value builder advisors use the expertise and knowledge assets in their marketing campaigns to capture leads and start a conversation. To help you get started, The Value Builder System™ has created tools to do just this, as we realize some of our advisors may not have the resources or time.
Lead generation isn’t about rounding up all the leads you can and forwarding to your sales team. It is about finding quality leads that you can nurture into relationships, which is what these eBooks are here to help you do.
Use the Lead Magnets eBooks to capture leads, as contacts may not be ready yet to get their Value Builder Score or PREScore™. These eBooks are to help pull leads your way –you will still need to put in the work to nurture them and turn them into clients.